Social Media Marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, Social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and Commitment of ad campaigns.

Corporation address a scale of stakeholders through social media marketing, including current and embryonic customers, current and potential employees, journalists, bloggers, and the general public. On a planned level, social media marketing incorporate the ruling command of a marketing campaign, administration, setting the scope. More active or passive use and the formation of a firm's need social media "culture" and "tone."

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