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Content is the fuel that keeps your website alive and well for its visitors. It provides users with a cause to come to your website and interact with it. Your website’s traffic and conversions will suffer if you don’t have it. However, some types of content are more valuable than others. Fresh content, regardless of the type of website you operate, will provide the biggest benefits. What Is Evergreen Content and How Does It Work? Content is termed evergreen if it has a long shelf life and stays accurate and relevant during that time. It can include how-to articles, tips, lists, instructions, and tutorials, among other things. Whatever the case may be, the hallmark of evergreen material is its long shelf life. Even if a piece of content is relevant and correct when it is first published, these attributes may be lost shortly. Most news items, for example, have a finite shelf life. If you write a news item about a local event that is coming up, it will become outdated once the event has passed. As a result, news items are considered time-sensitive content rather than evergreen content. Increased Traffic All types of material can drive traffic to your site, but fresh and unique content is a cut above the rest in terms of traffic generation. It will not only improve your website’s traffic; it will raise your website’s traffic exponentially.