An IP address serves as a digital identifier utilized to pinpoint the location of devices and users. Authorities rely on IP addresses to trace harmful or suspicious activities on the internet. By tracking the IP address associated with such activities, they can unveil its geographical location. This process aids in identifying the origin of potential threats and enables appropriate actions to be taken against them. Additionally, IP addresses play a crucial role in geo-targeting, allowing businesses to deliver location-specific content and services to their target audience.