Optimizing Google Ads requires a strategic approach to maximize ROI and achieve campaign objectives. Start by conducting keyword research to target relevant search terms with high commercial intent. Craft compelling ad copy that aligns with user intent and includes a clear call-to-action. Utilize ad extensions to provide additional information and enhance visibility. Implement conversion tracking to measure the effectiveness of your ads and make data-driven optimizations. Continuously test different ad variations, targeting options, and bidding strategies to identify what works best for your business. Regularly review performance metrics and make adjustments accordingly to improve ad relevance, quality score, and overall campaign performance.