Main area of concentration are innovation, creative culture, and adoption of disruptive technologies in order to attract and retain high performing talent. They are able to implement disruptive technology in every aspect of their business. Aldar have achieved their goals by their quick moving and high performance culture. Due to the high performance culture, it allows the employers to sustain in a constantly developing business environment. Employees at Aldar was provided with a challenging environment, in the world of business.